MVP
CraveNow
CraveNow is a food-ordering MVP for people who decide where to eat in a few seconds. The home screen is pickup near Home — 12 Queen Street, Auckland — with search for restaurants or dishes, cuisine chips (Pizza, Burgers, Sushi, Coffee, Desserts), and popular places in the area. Auckland Pizza Co shows a 20% off badge, 4.7 from 842 reviews, ready in 25 minutes, 1.2 km away.
Key Highlight
Local restaurants, offers, and ETAs on the first screen
Home
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Challenge
Delivery apps bury the order behind accounts, maps, and promotions. A first version had to prove discovery: where am I, what’s nearby, what’s on, and how long will it take — before cart and tracking earn their keep.
Approach
We scoped a native-feeling home around one job: pick a place. Location and search sit at the top. Categories are photos you can scan. Restaurant cards carry the offer, rating, ETA, and distance in one block. Home, Search, Orders, and Profile are in the tab bar so the rest of the ordering loop has a place to grow.
Outcomes
- Home screen with location, search, cuisine categories, and nearby restaurants
- Offer, rating, ready-in time, and distance on each listing
- Orders and Profile in the tab bar, ready to extend into cart, checkout, and tracking
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